Video Production

Video Marketing: Why Do I Need It?

Video Marketing, Miami Video Production, South Florida Production CompanyIn short, video sells!  Alright, the end – these aren’t the droids you are looking for, move along… In all seriousness, our creative and business teams alike can’t stress the importance of video enough. Not only does it sell, but it will keep those customers engaged and coming back for more. What motivates us as consumers to keep coming back (and spending money) at our favorite store? Simple, it’s because we get to know, learn to like, and are able to trust the brand we are buying into. Video is the tool that is capable of helping your business achieve all three!   In this post we will outline THREE out of one-million reasons why adding video to your marketing strategy is crucial.

Get to Know: It’s like meeting someone for the first time in person, you’ve heard about them, but now you can put a face to a name and learn a little more about them. The same goes for business. An introduction video embedded on your company’s home or landing page serves as your 24/7 “Welcome” sign. This video (ideally :45 – 1:30) gives you, the business owner, the opportunity to provide any information you want the potential customer to know in the first moments of visiting your website.

Learn to Like: Engage your audience! Keep them educated and informed. “Weekly updates”, “promotional offers”, “video contests” are perfect examples of how to keep-hold of your audience’s attention. Your customers will appreciate the fact that you are taking the time to make them happy.

Able To Trust:  As mentioned in previous posts, customer testimonials and Frequently Asked Question (FAQ) videos are a MUST. Video testimonials develop a pattern of trust. If potential customers see that your product or service has already made other people happy, chances are they will decide to purchase. FAQ’s are a great resource for customers and taking the time to create them shows that you care about your customers concerns.

If you would like to inquire about DuGros Media Group’s Video Production Services,
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